8 best Facebook Pixel apps for
Shopify store in 2024

An eCommerce entrepreneur is always occupied, and finding the best app for your Shopify store can be a tedious task. To help you out, our business experts have curated a list of 8 best Facebook Pixel apps from tens of Shopify apps available on the Shopify store.

OmniTrack Facebook Pixel

by Rto.ai

Protect Your Ad budget with smart tracking, send accurate event data to Facebook, Google, Tiktok etc

Key features of the app:

Use Facebook Conversions API for a more accurate tracking without coding
Easy install multiple Facebook Pixels as backup,test & optimize collection Pixel
Server side tracking with Facebook Events API for all your pixels
Easy install,accurate conversion tracking for IOS14+ with CAPI & 1st Party Pixel
UTM tag automation, Pixel report, FB Catalog & multi Audience builder & more

Pricing: From $7.99/month. 7-day free trial. Additional charges may apply.

Rating: 5/5

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Shopify App link

UpStack Conversion Tracking

by UpStackified

Drive more sales and identify lost customers due to IOS14 and third party cookies.

Key features of the app:

First party data expands your audience with Device Identification.
PersistentID works without cookies to identify customers longer and more often.
No code solution that can be setup under 10 minutes. Starts working instantly.
Server Side API enriches customer data before sending to social channels
White glove onboarding available to ensure optimal configuration

Pricing: Free plan available. 60-day free trial. Additional charges may apply.

Rating: 5/5

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Shopify App link

∞ Facebook Pixel‑ Tiktok Pixel

by infinitecommerce.io

Easily add multiple Facebook pixels and Tiktok pixels.Integrates Server Side Event (Conversion API)

Key features of the app:

Integrate server side tracking for Facebook Pixels and TikTok Shop
Add multiple Facebook pixel & TikTok pixels as backup, collection and niche tag
Bypass iOS 14+ and ad blocks with server side tracking(Conversion API)
Fast US based support and team backed with years of DTC industry experience.
Pre-built data layer with e-commerce events and Google Tag Manager ( GTM)

Pricing: Free plan available. 7-day free trial.

Rating: 5/5

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Shopify App link

XO Insert Code

by Xotiny

Anyone can insert code into their store.

Key features of the app:

Easy to insert and manage code in your shop.
Add code to specific pages/products/collection.
Add Google Analytics, Google tag manager, Facebook pixel... code.
Add verify meta tag code.
Insert any code or script, including HTML, CSS, Liquid and Javascript.

Pricing: Price: Free

Rating: 5/5

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Shopify App link

Omega ‑ Facebook Pixel Ad Report

by Omega

Rise above Facebook Signal Loss with Facebook Pixel, Advanced Conversion API & Facebook Product Feed

Key features of the app:

Set up Facebook Pixel in 2 mins with all events auto-tracked. No login. No code.
Speed up learning phase with smart data from Facebook Pixel and CAPI (IOS14)
Optimize ROAS with a real-time UTM attribution report that tracks every ad
Manage master or niche, collection facebook pixels with an intuitive dashboard
Save hours of manual product updates with automated Catalogs or live Feed Links

Pricing: From $15.99/month. 3-day free trial. Additional charges may apply.

Rating: 5/5

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Shopify App link

Lexus ‑ Multi Facebook Pixel

by Lexus Commerce Solutions LLC

Lexus - Multiple Facebook Pixel is the must-have store app for turbocharging your Facebook Ads.

Key features of the app:

Easily manage and organize multiple Facebook pixels from a centralized dashboard
Tailor the placement of TikTok pixels on specific pages or events within your
Integrates with all Popular themes.

Pricing: Free plan available. 7-day free trial.

Rating: 5/5